Date: Fri, 28 Nov 1997 18:03:16 -0500 (EST) Subject: Re: [Fwd: The scandal of obligation] Dear Hugh: Re: Time Thanks for your post on #260-265. I have to confess I read this section quite differently and in a way that is far more favorable to Lyotard. I see him here operating in a way that is similar to Benjamin in “The Storyteller” and “The Work of Art in the Age of Mechanical Reproduction”. Both writers are lamenting the decline of traditional forms of social organization, while they look to new political possibilities based on the contemporary changes taking place. With Benjamin it was the decline of storytelling and the loss of aura. With Lyotard it is the end of narrative (too many sound bites) and the obliteration of culture (too much time required). I don’t think it is possible to maintain that Lyotard failed to foresee the instantaneous transfer of information or that his insight is dated because he didn’t anticipate the eighties. On the contrary, he prophesizes exactly this development in the Postmodern Condition. What is key to his insight, however, is that this new development he calls the postmodern changes the way the legitimentation game is played. Capitalism no longer need tie itself to metanarratives of emancipation. It no longer constitutes itself as universal history. Instead it merely constitutes itself as a world market. (see #255). With this comes the new relationship to government and the media. These now become simply the continuation of corporate public relations by other means (to paraphrase Clausewitz). A certain cynicism prevails. The spectacle of scandal, hipness, cool, and frivolity displaces the previous need to promote ideology. (The hipster as young reactionary- see #262) Any aspect of revolt, from Dilbert to William Burroughs, becomes easily assimilated. The central genius of postmodern capitalism is to process dissent and repackage it as a commodity. If you’re concerned about the environment, eat lunch at the RainForest Cafe. Buy a tee shirt and teach the world. This exploitation extends to time as well. In fact the commodification of temporality is, I would argue, the chief characteristic of postmodern capitalism. It is the site of its new colonialism. This takes two forms which can be best illustrated as rhetorical questions. Why in America do more members of the household need to work longer hours for progressively less pay? Why are leisure activities increasingly mallified into the Disneyfication of everything? If you want to have soul, buy the book. If you want to be happy, attend the seminar. And work overtime to pay for it all. The elite owns the future - It is measured in discounted present value cash flows. The Apocalyse as swamp land. Time becomes money to a much greater extent than anyone ever realized before. The rest of us must mortgage our present in order to gain the future. We have nothing but our time to give. (see #247) The name of the gain is social control. The concentration and consolidation of power. The critical question today concerns this politics of temporality; the need to give up our time simply in order to live. The devil’s wager. A valid politics would teach we cannot control our bodies until we can control our time. Lyotard recognizes this fact. His reading dossier at the start of The Differend parodies our need for it. “Culture, as a consumer of time, ought to be eliminated.” (#260) That is what capitalism says. There is no time left to think. That is exactly the corporate strategy. In the beginning there was history, in the end the commodity. The true Hegelian end-of-history. Culture, community, narrative and traditional forms are obsolete to the extent they fail to participate in this potlatch fetish of the commodities. “Free time” has become an anachronism. That is why I am incredulous of the possibility of civil government or voter-workers as sites of resistance. However, the goal of reclaiming time beyond corporate control; beyond work and “leisure”; time without any redeeming characteristics; our time; that is the politics of today. To the extent that workers, temps, the underemployed, workfare slaves, the chronically unemployed, the nomads, artists, gypsies, homeless and all the rest of us organize around these differends, occurrences, the IS IT HAPPENING (#263), the possibilities still exist to disrupt the postmodern capitalist hegemony. We must refuse the bait whereby capitalism limits the supply of meaningless work and makes us fight against each other so that one can survive while the other starves. The zero-sum game of competitive disadvantage. Work must no longer exist as a gated community. We need to act soon, however, because we are all running out of time.
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